RETRO MARKETING – A PHENOMENON OF MODERN TIMES

Modern Times

Marketing: a New Approach for Challenging Times

Entrepreneurial Marketing (EM) is a theoretical construct at the nexus between marketing and entrepreneurship, with a relatively long existence – over thirty years but insufficiently developed. Entrepreneurial thinking, which is nonlinear, creative and avoids predictions, contradicts the traditional marketing model. Thus a “divorce” appears between marketing theory which emphasizes managerial m...

Post-Modern Tribes as a Marketing Tool

the contrary, it is a mosaic composed by a plurality of different ideologies. At any rate, at least two major forces are dominating the scene of the change: a strong, diffused commitment toward the re-composition of a fragmented society, and a general collapse of reality, which becomes more and more merely illusion and image. This implies, on one hand, the rise of a new kind of “tribes” or comm...

Diabetes : Modern Times.

*Endocrinology Unit, Department of Clinical Medicine, S. Orsola-Malpighi General Hospital, Bologna, Italy, 40138 I 1964 Dorothy Crowfort Hodgkin (19101944) (Figure 1) won the Nobel Prize for the discovery of insulin molecular structure by X-ray crystallography. In 1977 Rosalyn Sussman Yalow (born in 1921) (Figure 2) was awarded with Nobel Prize for the development of radioimmunoassay of polypep...

Globalisation as a 'good times' phenomenon: a search-based explanation

Globalisation is associated with long periods of sustained economic growth and credit expansion, whereas major recessions tend to lead to falling trade and protectionism. The sensitivity of trade to global economic conditions is not simply driven by policy: rather, in a model of costly search, firms who are engaged in a searching process are very sensitive to changing economic circumstances. In...